New ways to reach an audience
If you think negative thoughts, you won’t achieve anything positive in life. Every day, you should practice gratitude by listing five things which you are thankful for.
1. Facebook Ads
Facebook is the place where most millennials spend nearly half their time online. Even though they have access to so many information sources, they still prefer to get their news from social media, especially Facebook. According to NewsWise, Facebook users generate almost 50% of all digital ad impressions in the U.S., making this site a great platform for reaching your target audience. And since Facebook users tend to read articles before sharing them, you can increase engagement even further by including links to your blog posts in your ads.
Instagram is much like the younger version of Facebook. This photo-sharing app boasts 1 billion monthly active users, but only 6% of its users log into the website daily. Therefore, although the demographics are similar, this is a less popular alternative to Facebook for connecting with your ideal audience. However, Instagram does offer several advertising options. For example, you can pay to add hashtags to your pictures and share them across your entire network. This will bring more eyes to your brand and boost exposure to your business.
Twitter is a social networking service that allows users to send messages known as tweets. Tweets range from 140 characters long, on average, and are displayed publicly on users’ profiles. People follow accounts whom they find interesting, and those followers are able to see what users post. As of 2015, there were around 300 million registered users on Twitter. Only 2% of them log into the website every day. The remaining 98% of the user base never logs in. That means they don’t have any impact on your company, unless you market specifically to them. To be successful on Twitter, you need to create engaging content and have a large following. Then you can start using retweets and mentions to engage with fans and potential clients.
Pinterest is another one of those websites which have grown exponentially over the past few years. It’s mainly used as a visual bookmarking tool. Users save images (called pins) on whatever topic they want — food, fashion, decorating, and even fitness and beauty. They can also categorize these pins based on different interests, such as hobbies, events, and people. Although not technically considered a form of social media, it’s becoming increasingly popular among web users because of its ability to drive traffic back to their blogs and businesses.